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Lures  

Fishing lures are artificial baits designed to mimic the movement, colour, and vibration of a fish's natural prey to trigger a predatory strike. Unlike static bait fishing, lure fishing is an active pursuit that requires the angler to constantly cast and retrieve, using various techniques to breathe "life" into the lure. These tools are broadly ...

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  • £5.99 In Stock

    The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Thick body makes for easy rigging on a variety of jigheads Tail tentacles spread apart at 45 degree angle to provide lively action with minimal bait movement and to prevent sticking together

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Showing 325 - 325 of 325 items

Lures  

Lures

Fishing lures are artificial baits designed to mimic the movement, colour, and vibration of a fish's natural prey to trigger a predatory strike. Unlike static bait fishing, lure fishing is an active pursuit that requires the angler to constantly cast and retrieve, using various techniques to breathe "life" into the lure. These tools are broadly categorized into hard baits (like wood or plastic crankbaits), soft plastics (silicone worms or shad), and metal lures (spinners and spoons). Each is engineered for a specific part of the water column—from topwater poppers that splash on the surface to deep-diving jerkbaits and heavy jigs that bounce along the bottom.