About us

Willow Grange Pet and Animal Feed first opened its doors in 2002, with husband and wife duo Michael and Fiona Dunne.
It was very much solely for animal feed in 2002 until a customer asked if they were able to get a sack of hemp for him, and from here on out Willow Grange grew as a tackle shop. They started off by selling bags of hemp, bread crumb and Vitalin to fishermen and then dipped there toe into tackle with some terminal gear but vowed never to sell rods and bigger items!  Until the day a wholesaler accidently left a box of rods with them, customers started to buy the rods straight out of the box and as they say, the rest is history!

Willow Grange Tackle & Bait is based in Chittering between Cambridge & Ely and is set in a 3,500sqft converted barn, we hold a vast array of all of the top brands in Angling and have the biggest range of bulk bait in East Anglia which includes being a Bait Centre for Mainline, full range of Sticky Baits, full range of Coppens pellets, also Pigeon feed and bulk sacks of Peas, pulses, seeds and so much more.

In 2019 we have launched our NEW website and online shop will feature thousands of products and is updated daily; we try to bring you the best in cutting edge tackle combined with great prices and excellent service with expert information.

In 2021 Willow Grange was taken over by husband-and-wife team Jamie and Carmen Martin, and became a shop solely dedicated to fishing tackle and bait, with the aim of expanding the business and bringing in new brands and customers and becoming the go to tackle shop for East Anglia.

Willow Grange is run by experienced anglers of all disciplines and will help you with any information or advice in Angling. Please contact us on 01353 649573 or email us at info@willowgrange.co.uk and we’ll be happy to help.


Our team

Michael Dunne R.I.P

Michael Dunne R.I.P

Michael was an enthusiastic angler who had a heart of gold and always was willing to help anyone and everyone; he installed these values of Willow Grange which will always be at its core.  This website is in honour of his life and our helpful ethos will always be in honour of Michael Dunne.


Jamie Martin

Jamie Martin

Jamie is a keen specimen hunter with many big fish to his name which include rudd to 4lb 1oz, pike to 29lb 3oz, zander to 14lb 3oz, Carp 39lb 8oz and has a passion for river carping. Jamie has written many articles for Pikelines and Pike and Predator, he is also a team member at Gardner Tackle where he will be writing more for their website.


Martin Caldecoat

Martin Caldecoat

Martin has been Match fishing for 40+ years, with an honours list longer than your arm which include Div 1 National Team Champion, North Level Champion, River Fest Qualifier and 3 times 3rd place on The Winter League with a 2nd place as well for good measure.

He is currently Joint Team Captain for Stan Jays Gold which includes a wealth of talent including Bob Nudd, Mark Pollard, Anthony Watlin and Billy Hughes.

His Greatest Achievement in Angling is Div 1 national Team Champion in 1986.


Stephen Twell

Stephen Twell

I was born in 1980 and started fishing when I was 11 years old, catching roach and skimmers on the local drains and ponds, and I have never looked back. I've been mesmerised by all species from carp to chub (UK pb 5lb 4oz), perch (UK pb 2lb 10oz), bass and cod. Carp are my first love and to me it doesn't matter what they look like or how big they are I just love catching them. My UK pb carp is 35lb 2oz. I have a major addiction to buying fishing tackle and I love tying rigs of any description so if you ever need any help just ask.


Anthony Murdoch

Anthony Murdoch

My angling first started back in 1992, fishing for coarse fish on the river with the old man. Today I target the biggest and the best I possibly can. Photography is also a massive passion of mine and love nothing more than taking as many cool shots as possible, capturing the surroundings whilst angling has and always will be part of the journey for me. If you want to any advice/help with any of the aforementioned subjects, please don't hesitate to ask me in store.


Carmen Martin

Carmen Martin

Not being a fisherman (fisherwoman?) but with a background in leadership and retail, Carmen focuses on the accounts, invoicing and payroll side of the business.




Anglers National Line Recycling Scheme


Anglers National Line Recycling Scheme

We are proud to be a part of the Anglers National Line Recycling Scheme. This means we are a registered location for used line to be dropped off and recycled.

You can find out more about the Line Recycling Scheme here: https://www.anglers-nlrs.co.uk