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Lures  

Fishing lures are artificial baits designed to mimic the movement, colour, and vibration of a fish's natural prey to trigger a predatory strike. Unlike static bait fishing, lure fishing is an active pursuit that requires the angler to constantly cast and retrieve, using various techniques to breathe "life" into the lure. These tools are broadly ...

Products
There are 321 products.

Showing 169 - 180 of 321 items

  • £8.99 In Stock

    Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Cannibal shad has an amazingly lively action on both the drop and the retrieve. It’s a hugely versatile lure that can catch perch, trout, pike, zander, catfish, cod and more. Triple injection colours...

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  • £7.99 In Stock

    Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Cannibal shad has an amazingly lively action on both the drop and the retrieve. It’s a hugely versatile lure that can catch perch, trout, pike, zander, catfish, cod and more. Triple injection colours...

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  • £11.99 In Stock

    Stare into the big realistic soft eyes of the Craft Shad and you could be mistaken for thinking it was a real bleak. The lure was inspired by that fish and features intricate details and a long slender tail bridge with a T-tail that paddles in a vigorous tight kick and roll on the retrieve and the drop.

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  • £9.99 In Stock

    Craft Shad mix Stare into the big realistic soft eyes of the Craft Shad and you could be mistaken for thinking it was a real bleak. The lure was inspired by that fish and features intricate details and a long slender tail bridge with a T-tail that paddles in a vigorous tight kick and roll on the retrieve and the drop.

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  • £10.99 In Stock

    Craft Shad mix Stare into the big realistic soft eyes of the Craft Shad and you could be mistaken for thinking it was a real bleak. The lure was inspired by that fish and features intricate details and a long slender tail bridge with a T-tail that paddles in a vigorous tight kick and roll on the retrieve and the drop. 

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  • £10.99 In Stock

    Deviate from the norm and get bites that no one else is getting with the versatile and super-effective sliding Deviator Swim. It swims with an incredible side shifting action on the retrieve and makes eye-catching side flashes on the twitch.  Super sliding action Long casting design Extra-strong construction, with thru wire Incredible colours and...

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  • £19.99 In Stock

    The perfect kit for perch fishing, with a mix of effective lures, colours and dropshot rig components. 8 x Dying minnow 6cm and 8cm Colour: Holo Baitfish, White Flash, Clear Motor Oil, Gold Flake Pearl 3D Crayfish Rattling 5.5cm and 6.7cm, 4x each size Colour: Clear Motor Oil, Green Pumpkin, Chartreuse Pumpkin, Firecracker Sinkers: 2x 5g, 3x 7g, 1x 10g...

    £19.99
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  • £13.99 In Stock

    Super details, a great swimming action on the fall, a vivid movement system, and a super side flashing and vibrating action on the retrieve – this lipless crankbait has it all. And in XL size, it has the option of a nose attach point that can give it a big S-curve gliding swimming action higher in the water column too, making it a perfect search lure to...

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  • £9.99 In Stock

    Super detailed Lipless crankbait, that swims amazing on the fall, vivid movement system, and with a super side flashing and vibrating action on the retrieve. Built in tubular rattle chamber, that sends out a loud and characteristic sound.

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  • £9.99 In Stock

    Hop Popper Frog. A frog that walks in place effortlessly or pops through cover. Whether it is grass matts, lilly pads or shady pockets, the Hop Popper is ready to retrieve giants from their cover. Premium hand painted details Heavy duty wide gap frog hook Upward pointing hookpoint for increased hookup ratio Effortless walking and popping action Premium...

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  • £10.99 In Stock

    The action on this lure is like nothing else out there. On a steady retrieve it wobbles and kicks in the most enticing manner and runs straight even in strong current. When you twitch it, the lure flits from side to side in an irregular way, flawlessly imitating a small prey fish.

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Showing 169 - 180 of 321 items

Lures  

Lures

Fishing lures are artificial baits designed to mimic the movement, colour, and vibration of a fish's natural prey to trigger a predatory strike. Unlike static bait fishing, lure fishing is an active pursuit that requires the angler to constantly cast and retrieve, using various techniques to breathe "life" into the lure. These tools are broadly categorized into hard baits (like wood or plastic crankbaits), soft plastics (silicone worms or shad), and metal lures (spinners and spoons). Each is engineered for a specific part of the water column—from topwater poppers that splash on the surface to deep-diving jerkbaits and heavy jigs that bounce along the bottom.