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Lures  

Fishing lures are artificial baits designed to mimic the movement, colour, and vibration of a fish's natural prey to trigger a predatory strike. Unlike static bait fishing, lure fishing is an active pursuit that requires the angler to constantly cast and retrieve, using various techniques to breathe "life" into the lure. These tools are broadly ...

Products
There are 321 products.

Showing 109 - 120 of 321 items

  • £17.85 In Stock

    Opportunistic predators can’t deny the Super Shadow Rap as it kicks hard to the side, and then slowly fades away into the depths like a dying fish. Its tall body perfectly mimics the silhouette of a big baitfish while the famous Shadow Rap action dances the Super Shadow Rap almost on the spot like an easy meal.

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  • £26.99 In Stock

    The Rapala Trout Kit 5cm contains 3 floating lures. This assortment will allow you to go fishing for trout in fresh water with quality lures whose effectiveness has been proven for decades. Colours in pack: Minnow, Brown Trout and Rainbow Trout. Pro Selected fishing lures.

    £26.99
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  • £8.35 In Stock

    Small only in size, not fishability. Weighted for super casting distance the Ultra Light Shad runs true even at high retrieve speeds and fast water. Tight wobbling swimming action with slow-sinking on pause. Weighted Body Diving Lip Design Tight Wobbling Action Slow Sinking External Scales 3D Holographic Eyes VMC Black Nickel Round Bend Hooks Hand-Tuned...

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  • £26.49 In Stock

    Rapala X-Rap Haku 14cm is seeking trouble and ready to rumble with the big mamas. Haku is Finnish for seek so this 14cm hard lure is built tough for big fish, X-Rap Haku features Rapala’s proprietary 3R System Titanium Release Rig with VMC Coastal Black hooks.

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  • £8.55 In Stock

    The legendary Shad body shape from Rapala with X-Rap Attitude. Integrated longcasting system partners with an irresistible rattle to offer classic Rapala swimming action or X-Rap Xtreme attitude action. Fish it hard and fast, or slow and easy. Suspending Internal Rattle Internal Long-Cast Mechanism VMC Black Nickel Hooks Flash Feather Teaser Tail...

    £8.55
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  • £17.95 In Stock

    A formidable creature, the X-Rap Otus, combines Rapala’s fish-catching X-Rap construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap Otus is the ideal choice for cold water & challenging conditions.

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  • £17.95 In Stock

    The Finnish Beast, X-Rap Peto, combines Rapala’s fish-catching X-Rap construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly horizontal fall, X-Rap Peto is the ideal choice for cold water & challenging conditions.

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  • £9.29 In Stock

    Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator species, the X-Lite Crank swims with a tight kicking action while emitting an enticing rattle. Fit for cranking, twitching, and steady retrieving, the X-Lite Crank’s life-like action is perfected by detailed and...

    £9.29
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  • £9.29 In Stock

    Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator species, the X-Lite Crank swims with a tight kicking action while emitting an enticing rattle. Fit for cranking, twitching, and steady retrieving, the X-Lite Crank’s life-like action is perfected by detailed and...

    £9.29
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  • £8.99 In Stock

    The X-Light Minnow features an upgraded weight distribution for casting the miniature lure into the far-off spots. And when the lure hits the water, the showdown begins. The slow-sinking X-Light Minnow swims with a perfectly rolling and kicking swimming action, even in slow retrieves.

    £8.99
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Showing 109 - 120 of 321 items

Lures  

Lures

Fishing lures are artificial baits designed to mimic the movement, colour, and vibration of a fish's natural prey to trigger a predatory strike. Unlike static bait fishing, lure fishing is an active pursuit that requires the angler to constantly cast and retrieve, using various techniques to breathe "life" into the lure. These tools are broadly categorized into hard baits (like wood or plastic crankbaits), soft plastics (silicone worms or shad), and metal lures (spinners and spoons). Each is engineered for a specific part of the water column—from topwater poppers that splash on the surface to deep-diving jerkbaits and heavy jigs that bounce along the bottom.