Products fromESP
The ESP carp brand was launched in early 1999 and has enjoyed an avid following from day one. Prior to the brand launch a number of different names were kicked around, but it was actually an off the cuff remark from Terry Hearn, a long time consultant for the brand, which inspired the final name. The initials literally stand for Extra Sensory Perception – or ‘sixth sense’. Terry suggested that he caught so many big and difficult to catch carp that he must have some sort of extra sensory perception. The name stuck and ESP was born!
